The LinkedIn platform reaches 30 million companies with over 2 million posts published every single day. Are you using LinkedIn to your advantage?
LinkedIn has over 675 million users, and is a powerful business to business (B2B) platform. So powerful that LinkedIn is actually growing by one new profile every second. Whether you want to network or find referrals, build your business, find new partners, grow engagement or leverage the professional community, LinkedIn is your go-to platform for your business needs.
LinkedIn is the #1 channel B2B marketers use to distribute content to their audience
Of all leads generated from social media, 80 percent of B2B leads come from LinkedIn
LinkedIn Message Ads have a 300 percent higher response rate than sales emails
LinkedIn Message Ads have a 300 percent higher response rate than sales emails
78 percent of marketers say LinkedIn is the most effective social media platform for content marketing
89 percent of marketers include LinkedIn in their digital marketing
The Campaign. LinkedIn Ad campaigns, that is.
Want to grow engagement for your business? LinkedIn enables you to create and launch your ad campaign in minutes. Literally. We’ve done it. You set your budget, choose your target audience, develop your content and images and go live. You can track your campaign in real time through a user-friendly dashboard. Today, LinkedIn offers four ad formats:
1. Sponsored Content: Native ads that appear directly in the LinkedIn feeds of your target audience Benefits: Use rich media to stand out in the feed; Advertise to professionals to reach a highly engaged audience over desktop and mobile; Target the professionals you want by building your ideal audience profile; Expand beyond LinkedIn with LinkedIn Audience Network
2.Sponsored Message Ads: Delivers personalized content ads in LinkedIn Messenger Drive conversations with personalized messages in Messenger for more privacy; Drive leads, build brand awareness, and nurture key relationships in every point of your sales cycle; Reach targeted professional audiences; Optimize performance with A/B testing
3.Dynamic Ads: Small ads tailored to each member based on their LinkedIn profiles, and display on the right side of the feed Privacy and personalization with ads visible only to the member; Ads stand out from the feed; Very effective for follower or recruitment campaigns
4. Text Ads: Simple Pay Per Click (PPC) or Cost Per Impression (CPI) ads Create and launch these ads in minutes; Tailored messaging based on the professions you want to reach; Pay for the ads that work per impression or per click on the ad
