DayTwo chose Carbon as a strategic partner to help them establish a foundation for their marketing efforts where none existed before. Carbon was also charged with executing a multi-media campaign to publicize DayTwo’s unique diabetes management program, bring their brand promise to life, and further the acquisition of new members.
Print, Digital, Product
Playing a major role in DayTwo’s initial marketing effort, the starter kit box for new members combines the principles of good design with clear, concise communication – two of Carbon’s many specialties.
Carbon created a personalized letter package to engage and entice prospective DayTwo members with informative copy and rewarding extras. Even in this digital era, traditional direct mail continues to be effective.