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ANP Lighting

Properly illuminating an established, nationwide brand. When ANP Lighting needed a comprehensive, innovative way to manage and promote their decorative architectural lighting products to independent lighting agents throughout North America, the Carbon team was ready and able to take on the challenge.


Strategy, Identity & Branding, Print, Digital & Web, Product

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ANP’s ongoing ability to expertly integrate design aesthetics, engineering excellence, and advanced technology demanded and deserved a special solution. 

Carbon was more than equal to the task, creating a centralized, online platform that showcased unique expressions of each product line, truly bringing the brand to life.

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A bespoke website for distinguished products

ANP Lighting’s products are anything but off-the-shelf. So Carbon developed a unique B2B website solution featuring a customized content management system encompassing features, specs, and certifications for ANP’s extensive product lines, along with downloadable product images and collateral. Now, the client’s dashboard lets them manage all product information, ensuring agents and customers have access to the very latest. 

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Shining a light on all media

To truly capture the essence of ANP's product lines, Carbon also made sure that agents and customers alike can experience the distinct personality of every lighting product through every media channel, including mobile, email, and print.

A source of inspiration for lighting agencies

Responsible for elevating the brand’s presentation via ANP’s business-to-business sales collateral highlighting new products, case studies, product features, site design ideas, and more.

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“The Carbon Team is our strategic partner in the world of marketing and advertising. We appreciate their results-driven attitude, while at the same time, maintaining a close eye on the smaller details that help drive positive engagement opportunities for our business.”  

– ANP Lighting

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