A Montana-based tribal operating company teamed up with Carbon for branding and package concepts for a new craft beer.
New product development, identity, art direction
The brand identity needed to embody and reflect Skoden’s bold Native American spirit, as well as the natural beauty of the nearby Box Elder Mountains. Skoden – indigenous slang for “Let’s go then!” – not only resonates with its fans, but also elicits thoughts of outdoor adventure and strong community ties.
Additonally, the varied traditional and flavor-forward selections under the Skoden brand are brewed with hops grown on the reservation, expressing the interconnectedness of nature, a central tenet of the product.
Defining the brand’s new design
After carefully considing all background and insight shared by the client, the Carbon design team went to work, carefully cultivating a package design that visually embraced the brand attributes – natural, spirited, adventurous, and strong – while featuring a stylized mountain backdrop within the new mark.