AmerisourceBergen

A leader in the pharmaceutical industry, AmerisourceBergen entrusted Carbon with the twin responsibilities of content development and design/production services critical to the implementation of their new brand. Our various executions across the full spectrum of digital and print helped AmerisourceBergen achieve their ambitious goal of creating a healthier future. Ultimately, we aim to fuel our client’s growth and drive their advancement by unifying their brand presence.

Service

Strategy, Branding, Print, Digital & Web, Social Media

A series of sales booklets on an angel, some open to spreads while others of just the cover

Event display with backwall graphics, table and chairs, and a greeter booth

Strategic branding at scale

The Carbon team partnered with key client stakeholders to gain a thorough understanding of AmerisourceBergen's industry, products, and processes. That knowledge provided the insights we needed to develop the client’s marketing materials quickly, seamlessly and sufficiently.

A collection of sales flyers highlighting the products of AmerisourceBergen

A woman in a blue jacket walking past a large poster on the wall

mans hands holding up a piece of paper displaying a form for filling out

Two pages, set at angels falling, display information about AmerisourceBergen products

A woman in a blue jacket walking past a large poster on the wall with information about account receivables

Flat tablet displaying a health systems website

Making real connections

Leveraging a strong, strategic, cooperative relationship with AmerisourceBergen, Carbon created numerous digital engagements across multiple touchpoints including websites, display advertising, emails, and social media – all of which helped our client establish real connections with their target audiences in their new brand voice.

Driving a digital marketplace

Carbon created LinkedIn, and display campaigns to help AmerisourceBergen build awareness and generate warm leads in order to expand their supplier base on their digital marketplace portal.

A collection of digital display ads on angels being displayed, some on phones

Cell phone with a LinkedIn post displaying, post one of four

Cell phone with a LinkedIn post displaying, post two of four

Cell phone with a LinkedIn post displaying, post three of four

Cell phone with a LinkedIn post displaying, post four of four

All that and presentations, too

Another significant focus for the Carbon team, due to the rapid implementation of our client’s new brand, was refreshing hundreds of sales and business presentations in support of AmerisourceBergen’s goals for internal and external meetings.