A leader in the pharmaceutical industry, AmerisourceBergen entrusted Carbon with the twin responsibilities of content development and design/production services critical to the implementation of their new brand. Our various executions across the full spectrum of digital and print helped AmerisourceBergen achieve their ambitious goal of creating a healthier future. Ultimately, we aim to fuel our client’s growth and drive their advancement by unifying their brand presence.
Strategy, Branding, Print, Digital & Web, Social Media
Strategic branding at scale
The Carbon team partnered with key client stakeholders to gain a thorough understanding of AmerisourceBergen's industry, products, and processes. That knowledge provided the insights we needed to develop the client’s marketing materials quickly, seamlessly and sufficiently.
Making real connections
Leveraging a strong, strategic, cooperative relationship with AmerisourceBergen, Carbon created numerous digital engagements across multiple touchpoints including websites, display advertising, emails, and social media – all of which helped our client establish real connections with their target audiences in their new brand voice.
Driving a digital marketplace
Carbon created LinkedIn, and display campaigns to help AmerisourceBergen build awareness and generate warm leads in order to expand their supplier base on their digital marketplace portal.
All that and presentations, too
Another significant focus for the Carbon team, due to the rapid implementation of our client’s new brand, was refreshing hundreds of sales and business presentations in support of AmerisourceBergen’s goals for internal and external meetings.